[Download Ebook.sshi] The Leader Guide to Storytelling Mastering the Art and Discipline of Business Narrative
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Mastering the Art and Discipline of Business Narrative. ... The Leader's Guide to Storytelling: Mastering the ... Mastering the discipline of business narrative - stevedenning Storytelling: Mastering the Art Discipline of Business ... Mastering the discipline of business narrative ... author of A Leaders Guide To Storytelling ... Rank: #228400 in BooksPublished on: 2011-03-08Original language: EnglishNumber of items: 1Dimensions: 9.30" h x 1.22" w x 6.40" l, 1.24 pounds Binding: Hardcover368 pages 1 of 1 people found the following review helpful.Challenging societal norms, Denning is a true inspiration!By Thomas M OdeenThe following is a book review I completed as part of my graduate work in Community Development:As a starting point, it will be helpful to know that author Stephen Denning puts on many hats in telling his story. In fact, this is not just a book about leadership or storytelling; it is a book that directly challenges entrenched institutional hierarchies to adopt a changing of the guard. Through a range of techniques that move from basic formulas of storytelling to a Machiavellian-worthy detailed walk through the sensitive clockwork of Corporate America, Denning masterfully unfolds his plan for success. In short, it is a book about real life, real people and real opportunities in a world that is changing globally and exponentially before our very eyes. Speaking directly to the topic of leadership Denning states that "Leadership is essentially a task of persuasion--of winning people's minds and hearts" (p. 10). As the title of the book suggests, Denning promotes building and/or becoming this type of leader through the art of story and narrative. To better understand the word narrative in Denning's vernacular I encourage reading this book with a broadened scope of the word. In other words, through successive chapters, Denning is eloquently describing the inner clockwork of business and human interactions as though the word narrative were synonymous with knowing how to tango--he is teaching us the dance steps... "Throughout this book, I make the case, step by step, that if you consistently use the narrative tools described here, you will acquire new capabilities" (p. 12). Denning expands on these concepts (appropriately so) by telling his story which consists of his turbulent entrance onto the scene known as "knowledge management" as a staff member of the World Bank. He tells how he came from the ridged and analytical world of facts, figures and corporate prominence, to a "maybe they can use your help in that department" scenario. In short, he helped make the World Bank what it is today by launching a successful campaign to make the World Bank a world leader in what is known as knowledge management. And he did it through the successful execution of business narrative and storytelling. "Mind-numbing cascades of numbers or daze-inducing Power Point slides won't achieve this goal. Even logical arguments for making the needed changes usually won't do the trick. But effective storytelling often does" (p.19). As can now be imagined Denning demonstrates various types of stories and which scenarios they work best in, i.e., the board room, the class room, a dinner arrangement etc. As an illustration to these delicate and opportunistic dynamics Denning expounds, "If I was going to hold the attention of my audience, I had to make my point in seconds, not in minutes" (p. 20). Change: One of the common messages in industry is that with leadership comes change. When presenting ideas on change; that is, in Stephen Denning's world, telling a well-crafted story--"the idea must be a worthwhile one that has the potential to resonate with people's hearts... There's an old Brazilian proverb that when you dream alone it's just a dream, but when you dream together, it's already the beginning of a new reality" (pp. 64, 78). From a business perspective, Denning cites some facts and figures that cannot be ignored: "Only 10 percent of all publicly traded companies have proved themselves able to sustain for more than few years a growth trajectory that creates above-average shareholder returns... The rate of return on assets of U.S. firms has declined by 75 percent since 1965" (p. 4). In this context Denning begins to integrate the art of storytelling into identifying the clockwork pieces of Corporate America--the good, the bad and the ugly--what works and what doesn't. The "how to" merges with the why it works: There are powerful illustrations and success stories imbedded in the pages of Corporate America and Denning makes good use of them. Success stories of companies such as Costco, Starbucks and Southwest Airlines are among them. As no surprise, he introduces the success of these companies by telling the corporate stories; which fittingly enough tell how the founders themselves have helped their companies thrive through the art of narrative (p. 113). Through these stories, Denning begins to expand from the personal mandates to be ourselves, be honest, be genuine (chapter 4) to broader ideologies that exist within Corporate America. Specifically, he focuses on the word "value" as a make or break component to not only be a successful leader, but a successful organization. "Douglas Smith, in On Value and Values suggests that this has happened because society has lost sight of the importance of ethical values and instead pursued value" (p. 126-127). Expansion and ideologies: It is at this point that the reader is introduced to the fact that Denning is doing much more than writing a book on business narrative; he is writing a book about life, values and ethics. In my introduction I indicated that parts of this book were written in a Machiavellian-worthy manner. My mention of this is validated as Denning proceeds to integrate and discuss the values of the robber baron, hardball strategists, and pragmatists against those that he describes as "genuinely ethical" (p. 127). Readers are indeed taken into rare look at the inner workings, the back stabbings and the failures within large (and small) organizations. In the reading one may begin to question the relevancy of the expositions; however, in the larger picture they are indeed part of the narrative. Ultimately, skills to deal with rumors that have been known to inflict mortal wounds on corporations through modern media such as Facebook and Twitter are addressed in earnest (Chapter 9, Tame the Grapevine). Summary: Stephen Denning illustrates that ethical practices, innovation and becoming "interactive leaders" is one of the keys to future global success. One of the strongest illustrations of this dynamic is presented when he tells a story from the book "Adam's Task" by Vicki Hearne (p. 275). In a nutshell, the book describes different types of animal trainers... "Finally there are the `animal trainers,' who exhibit soft, acute 360-degree awareness of who they are and who else is there" (p. 275). Denning goes on to say that these are the kind of leaders who have the vision and natural savvy necessary to be effective in today's global society; the kind of "awareness that leaders need to exhibit in relation to the people they are seeking to lead" (p. 275). Ultimately Denning is a promoter of leadership that works in Gandhian terms, not in Machiavellian terms. To do this he suggests "besting "the opposition. "Besting means not fencing people in--you leave them room to change their minds... You give them the courage to change by creating heroic expectations for them. The bigger the expectations, the harder they will try and achieve them" (p. 283). All this through the power of narrative and storytelling... Comments and implications for future research: In reading this book it is clear that we are in a global society that is experiencing exponential change on a multitude of fronts. In this context, it will be of great interest to follow the ongoing research that is taking place on the dichotomous nature between the remnant hardnosed "industrial revolution" management styles and Denning's suggestion on true leadership. The societal implications are as exponential as the changes taking place. For leaders in community capacity building Denning sends a strong confirmation that there are tools that work. My personal statement: learning Denning's "narrative tango" is a valuable dance to master. "The pendulum has begun to shift back toward an interest in being together. Growing numbers of people are interested in moving from a world of `me' to a world of `we.'" (p. 160). From a community development perspective, the statements do not get any stronger than this...1 of 1 people found the following review helpful.Loved it!By Dale L CoppockThis book discusses and explains how to use storytelling to explain concepts in the working environment, and gain buy-in from others. I had to read it for a leadership course, but was so glad I was assigned this book. I really enjoyed it.0 of 0 people found the following review helpful.Great course materialBy M. ValenteReally enjoyed the insight.See all 10 customer reviews... Wiley: Jossey-Bass About Jossey-Bass. Jossey-Bass publishes products and services to inform and inspire those interested in developing themselves their organizations and institutions ... Essay Writing Service - EssayErudite.com Custom Writing ... We provide excellent essay writing service 24/7. Enjoy proficient essay writing and custom writing services provided by professional academic writers. Telling your story - Pat McNees My Words Are Gonna Linger: The Art of Personal History ed. by Paula Stallings Yost and Pat McNees with a foreword by Rick Bragg a great gift for that person ... Books - NYU Press NYU Press Publisher of academic books and electronic media publishing for general interest and in a wide variety of fields. Wizkids Dedicated to creating games driven by imagination Prepare to do fearsome battle in the Regional Championships for HeroClix and Dice Masters as well as many other amazing side events in the Winter 2017 WizKids Open. Storytelling management - Wikipedia Lo Storytelling Management una disciplina ampia e articolata che basandosi sui principi della narrazione applicata all'impresa genera un vasto assortimento di ... Storytelling (Methode) Wikipedia Storytelling (deutsch: Geschichten erzhlen) ist eine Erzhlmethode mit der explizites aber vor allem implizites Wissen in Form einer Metapher weitergegeben ... Leading Blog: A Leadership Blog: Leadership Development ... Jim Kouzes writes in the foreword of The Hidden Leader that Our images of whos a leader and whos not are all mixed up in our preconceived notions about what ... Connect with EarthLink the award-winning Internet service ... EarthLink Business' leading-edge Internet communications & managed IP services deliver the superior & secure experience our business customers value & trust. Read our featured insights McKinsey & Company Featured. McKinsey Global Institute Our mission is to help leaders in multiple sectors develop a deeper understanding ...
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